Trust is a fickle thing, especially when it pertains to the things we put on (and in) our bodies. We read reviews all day long for advice on which entrée to order at dinner, the best cobbler to heal our worn-out soles, and, most frequently, which beauty products to buy. Before purchasing, we're likely to have read tens (even hundreds) of reviews in order to make a decision. But there's a category of recommendations proven to be far more influential: word of mouth.
According to a recent Nielsen online survey, 84% of global consumers across 58 countries trust word-of-mouth recommendations from friends, family, and colleagues over anything else. Trust in online resources is increasing (hopefully that includes our Reviewed series), but when it comes to which offerings are best suited for our skin, bodies, and hair—we listen to our inner circle first and foremost.
It makes sense, really, because we trust their advice for so many other things like relationships, life issues, etc. They know us and also happen to understand our skin, climate, and daily activities. So without further ado, we've listed our favorite products we learned about through word of mouth and why we can't live without them.
Original article and pictures take http://www.byrdie.com/beauty-products-we-learned-from-word-of-mouth?utm_campaign=article-share&utm_source=social-pinterest-button&utm_medium=earned-social site